You’ve got enough cats to herd. Your marketing shouldn’t be one of them.

Fully managed marketing for owners of established service businesses built on trust and relationships. We bring the plan, take care of the work, and keep you in the loop, so marketing keeps moving without you having to manage every step.

Apply to Work With Us Find the Bottleneck

Pixel the cat beside a laptop showing completed client marketing

Strategy that knows where it's goingSystems that remember things for youExecution you don't have to babysitStrategy that knows where it's goingSystems that remember things for youExecution you don't have to babysit

Marketing should feel lighter

Is your marketing still waiting on you?

Marketing support is supposed to give you less to do, more time for your clients, and the relief of knowing things are being taken care of.

But right now…

You’re coming up with the ideas, answering every question, and chasing updates. The tasks are delegated, but keeping marketing moving is still your job.
You’ve worked hard to build a business people trust. You need someone who understands it and follows through without you checking every detail.
Marketing gets whatever time and energy are left. Newsletters, website updates, and follow-ups keep slipping to tomorrow or taking over your evenings.

You deserve to spend your day looking after your clients, then close your laptop knowing your marketing is in good hands.

That’s where we come in. Clever Calicco brings the plan, the team, and the follow-through. We take care of your marketing and keep you in the loop, so every next step doesn’t have to come from you.

Pick the kind of help that matches the problem

Choose your level of "please take this off my plate."

Start here

Marketing Relief Assessment

For when you know your marketing is underperforming, but you are not sure where the leak is. We find the bottleneck before you spend more money fixing the wrong thing.

Find the Bottleneck

Main event

C.A.T.S. Scale System

Your ongoing outsourced marketing department. Strategy, systems, content, execution, reporting, and optimization, managed as one connected growth function.

See the Full System

Specific fix

Focused Marketing Builds

For when one part of the system needs to be built, rebuilt, or finally connected to the rest of your marketing.

Build the Missing Piece

The C.A.T.S. Scale System

Cute name. Serious marketing infrastructure.

C.A.T.S. is what happens when your marketing stops being a pile of "shoulds" and starts acting like a coordinated system.

See How the System Works

CClarity before motion

Marketing priorities, roadmap, positioning, and campaign planning.

AAutomation that follows up

CRM, email sequences, lead magnets, workflows, and follow-up.

TTraffic with trust attached

Search, social, content, email campaigns, and authority building.

SSales support, not pressure

Conversion optimization, reporting, testing, and growth recommendations.

Strategic proof

Marketing should make more sense, not create more homework.

Clients come to Clever Calicco when they are tired of vague advice, scattered deliverables, and strategies that require the founder to become the project manager.

“Working with Candice has been game changing and I cannot say enough good things about her! In the brief time I have been working with her, she has already accomplished so much and taken so many back end things off of my plate.”
Kelly SchusterOwner, Kelly Schuster Photography

“Candice and the team kept us accountable, organized, and on top of our marketing strategy and execution. I’ve never worked with such an organized, pro-active contractor.”
Liz O’ConnellCEO, Arolytics

“Clever Calicco was easy to communicate with, open to feedback and suggestions, and made the revision process straightforward.”
Ginger CollissonOwner, Old Iron Scrap & Salvage

Founder-led by a strategist, not a task manager

Built for founders who are done being the marketing department.

Clever Calicco was built for businesses that are past the scrappy stage but not ready, or interested, in building a full internal marketing team.

Candice leads the strategy, client experience, and growth priorities while coordinating creative, technical, and implementation support around what your business actually needs.

Department-level marketing leadership without the corporate theatre.

Meet Clever Calicco

Ready for marketing that keeps moving?

Stop being the person who has to remember every marketing thing.

Tell us what is happening, where marketing feels too dependent on you, and what growth needs to look like next. You do not need to arrive with the whole plan. That is literally why we exist.

Apply to Work With Us Find Your Marketing Bottleneck