Marketing strategy
Quarterly priorities, monthly planning, campaign direction, and customer journey decisions.
The C.A.T.S. Scale System
Your outsourced marketing department, without the internal department: strategy, systems, content, implementation, reporting, and optimization managed as one growth function.
For businesses that have outgrown founder-led marketing and one-off task support.
The C.A.T.S. Scale System is designed for established service businesses that need marketing to keep moving without the founder personally coordinating every channel, contractor, deadline, approval, and next step.
We take ownership of the marketing plan, connect the customer journey, manage implementation, review performance, and identify the next best opportunities for growth.
Best fit: businesses with a validated offer, existing customers, capacity to serve more clients, and readiness to invest in ongoing marketing leadership.
The framework
Four parts of one coordinated marketing system. Cute acronym, serious job.
CClarity and Direction
Comprehensive assessment, strategic priorities, positioning, campaign planning, and a growth roadmap.
AAutomation and Lead Nurture
CRM setup, email nurture, lead magnets, landing pages, workflows, and follow-up improvements.
TTraffic and Trust
Strategic social content, SEO-supported resources, email campaigns, authority building, and visibility work.
SSales and Scale
Website updates, conversion optimization, monthly reporting, testing, refinement, and growth recommendations.
A department-level blend of strategy, execution, and optimization.
The exact mix depends on the assessment and quarterly priorities. The point is not to include every possible channel every month. The point is to lead the right work in the right order.
Content and visibility
Strategic social content, SEO-supported resources, email campaigns, and authority-building assets.
Lead nurture
Lead magnets, landing pages, nurture sequences, CRM improvements, and follow-up systems.
Website optimization
Content updates, conversion improvements, landing pages, internal linking, and on-page SEO.
Reporting
Monthly performance review, insight, recommendations, and clear next steps.
Priority support
Coordinated implementation, faster turnaround, and less task management sitting with the founder.
Investment
Built for businesses ready to treat marketing as a growth function.
C.A.T.S. is a premium ongoing support model, typically ranging from $3,500 to $5,000 per month, with a paid assessment before the retainer and a structured 90-day foundational phase.
- Paid strategic assessment before ongoing support begins
- Structured onboarding and 90-day foundational phase
- Defined quarterly priorities
- Monthly strategy and campaign planning
- Monthly performance review and recommendations
- Ongoing management, execution, and optimization
- Best suited for a six-month minimum engagement
Ready to stop being the marketing department?
Let us lead the system while you stay informed, involved, and out of the weeds.
Apply for a consultation and tell us what is currently happening across your marketing, where momentum is getting lost, and what growth needs to look like next.
